Nestlé Confectionery has launched one of its biggest confectionery promotions – for its number one impulse brand KIT KAT®. This exclusive promotion, with a prize fund of £1 million, gives consumers the chance to not only win but choose their very own ‘Perfect Break’.
There are 10 Top Tier prizes worth £10,000 each and winners can choose their own ‘Perfect Break’ from 36 different prize options. There are six different categories of prizes to choose from which include; pamper, travel, entertainment, sport, shopping and home. Examples of Top Tier prizes include; enjoying a ‘Perfect Break’ on your own private island; having a ‘Perfect Break’ from your utility bills for five years; and enjoying an adventure break.
The Second Tier consists of 2,000 ‘break enhancing’ prizes worth £50 each, which are chosen from the same six categories as the Top Tier. The Third Tier consists of two million free bars to giveaway.
Consumers will be able to enter by texting or entering online the unique code placed inside promotional wrappers. Participating brands include KIT KAT 4 Finger MilkTM, KIT KAT CHUNKYTM Milk, KIT KAT SENSESTM, all will feature eye catching on-pack flash to maximise sales.
Graham Walker, Nestlé UK Trade Communications Manager, says: “KIT KAT has long been champion of the break, but the new promotion reflects how consumer attitudes towards taking a break have changed. In today’s hectic lifestyles, where Britons work longer hours than anywhere else in Western Europe, the idea of a break has evolved from sitting down with a ‘cuppa’ to people doing something that they really enjoy during their break. Consumers today want choice in what they do and this is reflected in the on-pack ‘Perfect Break’ promotion.”