Comesterogroup, a leading Italian supplier of payment technologies and self-service equipment, introduces its new company brand today:
The logo has been redesigned to clearly and immediately convey the new corporate identity based on COMESTERO belonging to the international SUZOHAPP group, strongly supported by both companies as a result of the acquisition which took place in September 2014.
The new trademark has several points in common with the SUZOHAPP brand, from which it has adopted the font and block letters. The restyling has been defined based on a rebranding plan that involved another leading company, recently acquired by SUZOHAPP: the Swedish SCAN COIN, a leading supplier of cash management advanced technologies, software and services for the following markets: retail, banking, cash centres and public transport. The BLUE colour and the grey “a SUZOHAPP company” were used for the logos of both companies. This choice was crucial for the company originally founded in Gessate as it is increasingly an integral part, even visually, of the giant SUZOHAPP, an undisputed leader in the Gaming, Amusement, Vending, Industrial and Transportation markets at the service of operators and manufacturers of original equipment.
“SUZOHAPP has always been part of the history of COMESTERO. First as a close-knit partner and now as our mother company,” explain Davide and Riccardo Chionna, managing directors of COMESTERO. “We share the same passion as SUZOHAPP and the same commitment to work, attention to the human aspect and the constant pursuit of innovation. Forming part of this great Group is a source of pride and allows us to be an even more structured reference point for all our customers, in terms of market presence, production capacity, service and support.”
“The integration process began in the last quarter of 2014,” explains Stella Burgi, marketing manager of COMESTERO and SUZOHAPP Europe, “and it ended with the public announcement of our new corporate identity. We decided to keep the name COMESTERO because it has traditionally been synonymous with quality, commitment and customer focus. The lettering recalls SUZOHAPP directly and makes us feel part of this great company, while the blue colour is a sign of innovation and efficiency, which are all elements on which we aim to base our future on.”
Harald Wagemaker, executive vice president Sales & Marketing of Gaming and Casino EMEA of SUZOHAPP, concludes: “Our common mission is to offer the most comprehensive range of payment solutions in all markets we operate in. The new COMESTERO logo, which incorporates many elements from the SUZOHAPP brand, best represents this perfect combination of strategies and objectives.”
The COMESTERO brand acquires more value because it identifies three major trademarks: Comesterochangers, Comesterostarters and Comesterocashpoint. The three product brands are used to identify three product families (change machines, carwash starter systems and cash points for launderettes) that already form part of the SUZOHAPP product catalogue and which have made the COMESTERO brand a great name in the market.