Mars Drinks has launched a new revitalisation and modernisation project to improve conditions for over 1,700 farms based at the Kandara Farmers Cooperative in Kenya.
Ongoing funding is being donated as part of the Mars Drinks Brighter Tomorrow at Origin program. Projects work to improve coffee quality, thereby increasing the price gained for the end products, while also facilitating environmental and health benefits for the farmers.
“A large percentage of coffee in Kenya is produced by small cooperatives rather than large coffee estates,” explains Daniel Vennard, sustainability director at Mars Drinks. “These smallholders and cooperatives often don’t have the resources required to develop productive facilities and sustainable farming techniques. Brighter Tomorrow at Origin aims to help improve conditions and enhance the quality of their product, thereby commanding a higher price for their yield.”