4 Aces raises the stakes in water cooler market

Matt Wood and Chris Penn

4 Aces has reshuffled some of its key players in a bid to further raise its game in the water cooler industry while promoting key ancillary products, available to all operators and suppliers across the UK, and directing focus towards the company’s positioning as a one-stop shop.

Business development manager, Matt Wood will now take on the role of managing the water cooler sector under the tutelage of the popular packaging specialist’s managing director, Chris Penn. Mr Wood’s key task will be to ensure that customers are made aware of the full scope of products on offer for this sector.

4 Aces’ catalogue currently includes spill mats, bottle racks, cup dispensers and pumps, alongside the cups, cones, bottles and caps that currently make up the majority of sales.

Mr Wood said: “While we have a comprehensive range of goods available, we have identified the need for a number of new products that will present our customers in the water cooler industry with a greater choice and the opportunity to shop from a single source.

“This range is open to all operators, regardless of the size of the order, and we hope to reach out to a wider audience within the industry by vigorously promoting this complete auxiliary solution.”

Mr Penn said: “Part of our strategy and focus is to grow existing business and to make sure that all clients are aware of the full range we are able to offer, including products specific to their needs.

“Matt has already proven himself to be adept at developing business opportunities and I’m now looking forward to seeing him taking on a defined industry focus as I believe he can help us to achieve real growth in the water cooler arena.

“The average water cooler customer expects a more varied choice now – different grades of cup, different sizes and a greater range of supplementary products to choose from. It’s a growing market and we need to make sure that all potential customers know that we have the range of products to present a single source solution, providing the most cost-effective and reliable choice.”