4 Aces has launched a tailored print service to cater for those customers who require smaller print runs of up to 50,000. The service has been introduced to meet demand, with the popular packaging specialist citing an influx of enquiries from suppliers who are engaging in joint ventures with their customers, to get their own designs into the market place, and smaller companies who are simply keen to try a branded cup.
The new bespoke print service is part of 4 Aces’ wider remit to reach new customers and expand the service offering. Managing director of 4 Aces Chris Penn explained: “We are looking at all areas of potential growth; extending our service options in relation to printed cups was always going to be one of the most obvious initiatives to start with. Distributors and operators are constantly looking for ways to provide added value to their own customer bases, that will give them a chance to stand out, and printed cups present that opportunity. They can be used to tie in with marketing activity or produced simply to promote, and raise the profile of, a particular brand. Most end users associate them with a higher quality, better product.”
