Climate leaders gathered for COP27 in Sharm El-Sheikh, Egypt, were able to get a taste of a new hydration solution from Swedish water and beverage innovator Bluewater.
The company’s purified water refill stations and sustainable reusable bottles allowed delegates to stay healthily hydrated in the Climate Action Innovation Zone.
“We are deeply honoured that Climate Action chose Bluewater to provide free water refills to all participants at the COP27 Innovation Zone, throughout the entire event from 7 to 18 November, said Bluewater founder and chief executive, Bengt Rittri , one of Sweden’s leading environmental entrepreneurs.
“The deployment of our solutions at Sharm El-Sheikh ensured delegates and speakers could drink water as pure as nature intended, without incurring the damaging impacts – both environmentally and from a human health perspective – of single-use plastic bottles. Pairing our advanced water purification stations with our premium stainless steel refillable bottles creates the ultimate ecosystem for planet-friendly hydration.”
Running parallel to COP27, and located just 300 metres from the Blue Zone, the Climate Action Innovation Zone provided a global platform where dynamic solutions come to life, new ideas are born, climate leaders step up, and cross-sector partnerships begin.
“We believe the best water is sourced and purified in local communities at point of consumption, not bottled in plastic and transported from faraway places,” said Mr Rittri, who emphasised that his passionate aim behind founding Bluewater has been to protect the world’s oceans and deliver healthy water to people around the world.
COP27 has been a two-week summit of world leaders, politicians and environmental experts designed to encourage discussions on the climate crisis and ways to mitigate the potential consequences, while building greater resilience, at a global level.
“We need to now urgently move from words and ideas to concrete action and implementation,” said Mr Rittri. “The climate emergency is making water pollution and scarcity one of the major challenges of our time. We must come together globally to work ever harder to protect our beautiful planet. We believe our solutions can play an important role in establishing greater resilience, and we are very proud to be showcasing our technologies in Sharm El-Sheikh this year.”
