United Biscuits (UBUK) has launching a new McCoy’s promotion for football fans this summer that will drive sales for retailers. UBUK is also introducing a new 150g sharing format to the McCoy’s brand to help retailers capitalise on the growth in the sharing occasion and which are perfect for football fans watching games at home.
The football on-pack promotion encourages fans to go online to (www.mccoys.co.uk/3DTV) to enter into the banter and debates on football for a chance to win a 3D TV every day as well as a year’s subscription to leading sports channel ESPN. As well as potentially winning a 3D television, consumers will receive a 10% discount at Sports Direct with every pack purchased. The campaign will be promoted online via social media sites, including Facebook.
The promotion runs on 50g handy packs (MRRP 69p), 6 x multipacks (MRRP £2.09) and 100g (MRRP £1) and for the first time, McCoy’s will be available in 150g sharing bags in Flame Grilled Steak, Cheddar & Onion and Salt & Malt Vinegar (MRRP £1.99). The demand for sharing packs is growing even stronger in Impulse at a rate of 11% and worth £89m, so retailers should stock up on the new range to capitalise on the sales opportunity.
By popular demand, McCoy’s will also be introducing two of its popular football-themed limited edition flavours for the duration of the campaign. Chicken Winger and Sausage Striker, available in 50g handy packs (MRRP 69p).