Lavazza, Italy’s favourite coffee, has launched its iconic photographic calendar and pan European advertising campaign.
Photographed by renowned celebrity photographer Annie Leibovitz, the 2009 Lavazza calendar depicts ‘The Italian Espresso Experience’ and concentrates on Lavazza’s authentic Italian heritage.
Now in its 17th year, the calendar underpins the long established affinity between the Lavazza brand and fashion, art and culture, and will form the basis of a £2 million UK advertising and brand support package.
The TV commercial, for example, created by Armando Testa, is based on one of the images from the 2009 calendar and will target high end, ABC1 viewers.
Only a limited number of calendars are produced each year and are sent to a carefully controlled list of loyal recipients across Europe.
http://www.lavazza2009.com/
