Taste for iced coffee grows

Global consumption of iced coffee has increased by nearly 20% over the past five years, reaching 5.5 billion litres in 2017 according to Zenith’s new ready-to-drink coffee innovation report.

The market’s growth trajectory is expected to continue in the years to 2022 when it is forecast to exceed 6.6 billion litres. Increased consumption has been driven by rising health awareness and the demand for convenient beverage options on-the-go. Greater product variety has been a vital element in developing sales across all regions.

Zenith’s report offers insights into the iced coffee market’s dynamics and future potential at both a global and regional level. This is in addition to the examination of the key trends and themes driving innovation and new product launches from 2014 to 2018, with coverage spanning 28 countries across five regions.

A central focus is placed on new product development in North America, from which many of the global RTD coffee innovation trends originate.