Selecta UK&I has launched an UTZ certified coffee blend for the first time in response to customer demand for greater variety of certified products.
UTZ sustainable products can be traced throughout the whole supply chain making it easy to assure customers that certified products are linked to certified sources. The new UTZ certified miofino delizioso forte is also available as Fairtade as well as non-certified to give customers maximum choice.
Jan Marck Vrijlandt, UK and Ireland managing director, stated: “We continually develop our range to keep pace with current trends. The refreshed range of coffee blends, of which the UTZ blend is just one, has something for everyone. Our clients are increasingly becoming coffee connoisseurs, the new range offers them choice and variety and we are increasingly seeing customers switch beans simply so they can try something new and it’s great that we can support this. All miofino blends are all checked every fifteen minutes during production and the recipes are exclusive to Selecta.”
