The latest market penetration figures and figures for recognition of the FAIRTRADE Mark were released at the Fairtrade Foundation’s annual Commercial Conference in September.
The research shows continued consumer confidence and business support for Fairtrade in the UK and confirms that the public is remaining loyal to Fairtrade during the economic slowdown.
According to TNS, latest awareness figures for September 2009 show that more people than ever, 72%, now recognise the FAIRTRADE Mark, up from 68% in April 2009. In a different survey of 25,000 households, TNS market penetration figures show that consumers are spending more on Fairtrade products, as the average weight of purchase grew over the last year by 5.5% from £18.19 to £19.171. These results are underpinned by new insight suggesting 95% of people say they would strongly recommend or talk positively about Fairtrade.
