Benders Paper Cups are partnering Unilever, developing and supplying them with their new PG tips ‘Keep it Tea’ branded paper cups.
According to an independent study conducted by The NPD Group, tea is the nation’s favourite hot drink at home, but when it comes to drinking out of the house, coffee outsells tea by over two cups to one. With the launch of its ‘Keep it tea’ campaign, PG tips was keen to drive awareness of this message and wanted to make sure consumers saw the branded paper cups whilst drinking tea out of the home.
Ian Keeff, sales manager at Benders, commented, “Unilever was able to communicate directly with our in house design team to ensure that the branded paper cups generated a higher level of exposure for the ‘Keep it Tea’ campaign.”
Dominic Creamer Unilever commented, “After the success of the PG tips Red Nose day cup we were confident that Benders would provide us with an eye catching solution to promote our new campaign, they did not disappoint us.”
The ‘Keep it tea’ cups will be readily available to any vending operator who supplies PG tips from 1st of November 2015.