Pepsi is offering its UK consumers the opportunity to be ‘The World’s Best Mate’ by giving them the chance to win wild experiences for themselves and their friends every hour for eight weeks from July. Lead by Pepsi Max, the on-pack promotion will feature across the range of pack sizes including 500ml, 600ml, 1litre and 2litre PET bottles as well as the 330ml can.
To enter consumers simply have to text the last four digits of a pack’s barcode to 62948 or enter at www.facebook.com/pepsimax for the chance to win thousands of prizes. All winners will be notified by SMS or email within five days of each draw. Ideal for adrenalin seekers, prizes include the chance to race powerboats down the Thames, thrill mates with white water rafting or challenge friends to abseil down a skyscraper building. The on-pack promotion will be supported by a £3m media campaign that includes national TV and digital activity.
