N&W Global Vending S.p.A. (N&W), a manufacturer of professional coffee machines has rebranded as EVOCA S.p.A (EVOCA).
The move coincides with the unveiling of the company’s coffee-focused global business strategy designed to strengthen its position in both the hotel/restaurant/cafeteria and office coffee service sectors.
Andrea Zocchi, chief executive, states: “EVOCA is the result of the integration of numerous global coffee machine manufacturers, a process which began in 2000 with the formation of N&W and which today finds its natural evolution in a new company that is positioned as a global leader in professional coffee machines”.
“Coffee has always been at the core of our DNA and business strategy”- continues Zocchi – “It is an attractive market, with historically strong fundamentals, but also evolving, with new challenges and opportunities for growth. Our rebranding strategy is rooted in our past and reaches its full development today with EVOCA. We’ve looked ahead, beyond the established boundaries and progressed on a path that benefits our customers and all consumers.”
Zocchi concludes: “We look to the future with determination and enthusiasm. We are ready to maximise the opportunities offered by this exciting competitive landscape in front of us.”