Vending International
Lavazza brings a quality cup of Italy to UK office workers
Published:  14 November, 2007

Lavazza Away from Home is continuing to offer a first class coffee experience to small and medium sized work environments across the UK and Ireland. Headed up by Silvio Zaccareo, Lavazza’s OCS and Vending Sales and Marketing Manager, the company believes its offering is making a huge difference to the way companies offer coffee to their staff.

Lavazza, Italy’s favourite coffee, is present in over 80 countries around the world and with over 110 years of experience the company is able to offer its customers a complete range of products of the highest quality. Lavazza epitomises glamour, sophistication and Italian heritage and has been growing its business in the UK for about 15 years.

Zaccareo, who has significant experience in the Italian vending sector, believes the company’s unique coffee machines, Espresso Point™ and BLUE™, tap into consumers’ increasingly discerning coffee tastes, by offering a dedicated service for office environments.

Market growth

According to the Automatic Vending Association’s census last year, the largest sector of vending growth has been in the table top fresh brew category, which has grown by 65% over the last five years. Lavazza’s Espresso Point™ and BLUE™ are part of this growing category, offering exclusive pod systems for preparing the perfect cup of Lavazza espresso or cappuccino. Espresso Point™ claims more than 15 years of excellent results worldwide in the OCS channel thanks to its extraordinary user friendly machines.

Zaccareo comments: “This is a great opportunity for offices and workplaces to offer Lavazza's great tasting coffee, served through its capsules, which are used in both ‘Espresso Point’ and ‘BLUE’ machines.

Lavazza machines

Both Espresso Point™ and BLUE™ serve a variety of hot beverages including a selection of coffees, teas and soups.

As Zaccareo comments, “Espresso Point™ and BLUE™ revolutionise the standard of machine-produced coffee for offices, catering and vending outlets. Thanks to our discerning coffee audience, consumers are no satisfied with a poor cup of coffee from a machine but will happily pay more for the convenience of choosing a quality coffee such as Lavazza. For vending operators, the two systems guarantee an excellent quality coffee every time, along with the guarantee of preparation in a hygienic environment. Our range of machines also means we have an option for lower consumption environments who want minimal maintenance.”

Espresso Point™

If customers are looking for the authentic Italian espresso, then Espresso Point™ is the system that will definitely meet their needs. There are different types of Espresso Point™ machines which are perfect for small offices and shops thanks to their compact size and extraordinarily user-friendly design.

BLUE™

The range of BLUE™ machines is high-tech yet user-friendly and has been designed to cater for every audience from small offices to airports, train stations and shopping centres. Characterised by self-protecting capsules with an exclusive extraction process and superior Lavazza coffee blends, the authentic Lavazza coffee is guaranteed every time.

Zaccareo comments, “The Lavazza BLUE™ system is the latest innovation in the Vending Industry; because of its unique coffee capsule system, every coffee that you drink is superb.”

With almost two billion Espresso Point™ and BLUE™ capsules sold every year, Lavazza has been able to introduce successful systems for new markets. Lavazza understands the importance of adapting to a market that is radically changing and to the fact that consumers are constantly demanding more quality.

Zaccareo summarises: “There is a huge demand for these systems and the positive comments and feedback we have been receiving proves it! Offices and businesses need straightforward and efficient systems that are able to deliver an excellent cup of coffee every time. You can depend on Lavazza for this!”

Lavazza is committed to proving quality coffee to office workers around the country by offering a range of solutions for every environment. If you would like further information on Lavazza's Espresso Point™ and BLUE™ systems, contact Silvio Zaccareo on 0208 740 3820 or email s.zaccareo@lavazza-coffee.co.uk.






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