2011 saw a change in International Paper Foodservice’s approach to the vending industry. Having served this sector for over 50 years in the USA, and being renowned for our innovation, we decided to raise the bar higher and give the UK vending market the opportunity to replicate the High Street coffee shop experience even more.
We have steered some of our key customers on a radical course away from the traditional vending machine standard 7oz and 9oz cup sizes and propelled them towards the 8oz, 10 oz and 12 oz cups, typical of what you would expect to get in a high street chain coffee shop to appeal to the more sophisticated consumer.
Sales and marketing director, IP Foodservice Europe Ltd
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