The Blackwood, Gwent based company, a market leader in paper cups, will be one of the headline sponsors exclusively providing around 250,000 paper cups which will be specially printed with the London Coffee Festival logo to mark the event. During the two-week lead up to the festival selected coffee shops in the capital will also use the printed paper cups. Furthermore, SedaUKwill underline its presence by exhibiting at the festival.

Ludovic Rossignol, Head of Events at festival organisers, Allegra Strategies said, “We are delighted to be working with Seda UK again and very pleased to have their continued commitment to keep the momentum going. We recognise SedaUKas a company that pushes the boundaries for innovation, especially with their double walled cup.”

The London Coffee Festival is a key event duringUKcoffee week (23-29 April 2012) and celebratesLondon’s best coffee and gourmet food. There will be six zones at theBrick Lanevenue including three depicting the famousLondonareas of Hyde Park,Sohoand Shoreditch and coffee lovers will be able to experience the many different coffee blends on offer as well as savour complementary foods and other beverages. Over 12,000 visitors are expected over the three-day festival with 50% of all ticket sales revenue going to Project Waterfall, a charitable initiative established to deliver clean water to coffee producing countries in Africa.

Seda UK Limited is part of Seda International Packaging Group, a leader in rigid and flexible packaging solutions.  With its manufacturing facility in South Wales, SedaUKis recognised for its comprehensive range of printed paper cups for the food and food-service industries.

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