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At around £11bn, the soft drinks market offers attractive margins for the wholesale and vending companies. A resurgence in school vending machines is boosting the marketplace, offering a new range of healthy soft drink options for students. Calypso has seen growth all over the UK for its juice based drinks and Fairtrade range of bottles (250ml and 500ml). Soft drinks also fare quite well in recession, especially those which offer real value for money, like Calypso products.
Calypso Soft Drinks has a wide selection of products which are ideally suited for vending, ranging from its Aquajuice Juicy water range, Fairtrade Pure Juices and new brand Rapidz - a refreshing and youthful sparkling juicy water drink.
NEW MARKETING CAMPAIGN: SPORTS ANYWHERE
Calypso launched its Sports Anywhere campaign to take alternative sports into schools and encourage active participation while promoting health messages. Following on from taking ‘surfing’ into urban schools, Calypso is launching a new campaign based around mountain biking (MTB).
The Calypso Sports Anywhere Mountain Biking (MTB) Campaign takes appealing ‘freesports’ into inner city schools across the UK, to inspire young people, encourage them to take part in sports and promote a healthier, active lifestyle.
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