To help vending operators make the most of this trend, Kraft Foods has identified opportunities for operators to take advantage of consumers’ biscuit snacking occasions throughout the day: Belvita Breakfast 50g packs can be enjoyed for breakfast with a latte and a piece of fruit; new striking Mini Ritz 40g packs to accompany lunch or as an afternoon snack; new eye-catching Mini Oreo 40g packs offering bite-size biscuits for on-the-go or 66g 6-pack Oreo packs perfect as a tea time treat. The high profile ‘Anytime is Snack Time’ campaign will also give operators access to a digital microsite featuring more information on how these brands can drive sales.

At AVEX two significant new product launches from Kraft Foods will be on show. Designed for on-the-go snacking, new 40g Mini Ritz packs and new Mini Oreo 40g Snack Packs, are ideal for vending .

Ashley Neal, away from home sales director at Kraft Foods UK, said: “On the go and impulse snacking is a real opportunity for vending operators and we want to help them make the most of the trend with our existing biscuits range and particularly with our two exciting new launches in the category.

“We believe this will help vending operators to get the full benefit of their biscuits range attracting customers at every stage of the day.”

Vending operators can find out more about Kraft Foods’ biscuit range by visiting our Stand No: D30 at AVEX or in the meantime checking out our website www.anytimeissnacktime.co.uk.

* The Nielsen Company, Total GB MAT to w/e 25.12.10 

**Workplace Snacking & Vending Machine Needs – Harris Interactive, Sept 2010

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