Lucozade and Spotify partnership
Published: 05 April, 2011
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Lucozade Energy is teaming up with the world’s fastest growing music service, Spotify, for a world-first on pack promotion. The “Unlimited music with Spotify” promotion will give consumers the chance to win one of thousands of Spotify Premium accounts offering them unlimited music anytime, anywhere.
The activity is expected to grow both the £230m Lucozade Energy brand and significantly boost the fast growing Sports & Energy category. The exciting digital campaign will particularly capture the attention of 16-24 year olds, who make up a majority of the massive audience Spotify engages, by delivering exclusive online content from some of today’s most popular artists.
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