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Since launching into foodservice, Burton’s Foods Out of Home Snacking has been driving Vending sales with its range of market-leading branded snacks – including Maryland Cookies and Cadbury Fingers.
With an ideal range of pack formats it’s hardly surprising that operators everywhere are maximising sales by stocking products that include 40g Munch Bags of Maryland Cookies and Cadbury Fingers, and 125g Snack Bites bags of Maryland Cookies, Cadbury Fingers and Jammie Dodgers.
But over and above the appeal of the brands themselves Maryland Cookies come with another added bonus – they’re completely VAT free.
“Cookies are exempt from VAT,” comments Chris Bampton, business account manager for Burton’s Foods, Out of Home Snacking. “This enables operators to secure even greater margins against other chocolate-coated biscuits or confectionery products which are fully VATable.”
And as they’re already the nation’s favourite cookie (currently worth £38 million*), Maryland Cookies make an ideal addition to any snacks and confectionery vending machine.
One operator quick to highlight the success they’ve enjoyed with Burton’s Foods Out of Home Snacking is NIVO member Paul Marriott, Managing Director of Crown Cup.
“Consumer tastes may well be fickle, but there is a clear benefit in stocking leading brands in your machines,” Paul explains. “Like most consumers I was already a fan of Maryland Cookies – so when Burton’s Foods Out of Home Snacking launched the product in 40g Munch Bags we were very keen to trial them in our machines.”
“The results were immediate. We replaced Mini Hob Nobs with the new Maryland Cookies and saw an immediate uplift in sales. Now, we’re well aware that the novelty of a new listing may automatically drive sales in the first couple of weeks. But the higher rate of sale for Maryland Cookies lasted over a two-month trial period – and as they net a higher profit margin it wasn’t a difficult decision to roll the product out across our entire estate.”
Cadbury Fingers is also set for a successful year - the brand is being supported by a significant TV advertising and media campaign throughout 2011 to further drive impulse sales.
Crown Cup’s Paul Marriott outlines the appeal of the full product range: “Burton’s Foods Out of Home Snacking division has a fantastic range of iconic brands. Experience tells us that consumers turn to brands for comfort and reassurance, and are more willing to pay a premium for them - commercially it makes perfect sense for us to roll these out across our estate,” Paul concludes.
Burton’s Foods Out of Home Snacking division is a nominated NIVO supplier.
* Source: AC Nielsen August 2009
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