Cadbury Starbar, which has a loyal consumer following, has been renovated with bold new lettering and a swirling ingredient story on-pack. Taking inspiration from 1980s nostalgia and retro gaming machines, the quirky nature of Starbar has been maintained but has improved standout in an ever increasingly competitive countline fixture.

Cadbury Picnic has been updated to improve its stand-out within the market and re-awaken consumers’ relationships with the chocolate bar. The new pack has a re-drawn logotype and an overall modernised feeling to it, ensuring it is current and interesting for consumers.

Susan Nash, Cadbury Trade Communications Manager, comments: “We wanted to update these classic chocolate bars to give them a refresh and make sure they were still relevant to consumers. Updating old favourites is always a challenge but we’re really pleased with the results, especially after testing has proved successful. Retailers should ensure they make the most of sales opportunities and stock the new look bars, as they will be sure to grab consumers’ attention in-store.”

Cadbury worked alongside Slice Design to develop the new look packs.

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