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Feasters, one of the leading microwaveable snack brands on the market, has launched a revolutionary new product range for vending machines in the UK.
The Feasters ‘Micropack’ is placed directly into the microwave, removing the need for plates or cutlery.
What makes the product unique is the patented ‘Microvent Technology’ which works with the innovative ‘crisper sleeve’, also known as a susceptor to wrap around the product during heating and create a microwave baking effect - browning the bun and leaving it feeling and tasting crispier and ‘oven baked’.
The susceptor even toasts the sesame seeds on top of the bread buns and rolls, producting a tantalising and appetising aroma.
Feasters have launched five of their leading products into this vending range including - ‘Flamegrilled Quarter Pounder with Cheese’ made with 100% beef, served with a topping of melted cheese in a sesame seed bun; ‘Whole Flamegrilled Chicken Breast Sandwich’ served in a sesame seed bun; ‘Ham and Cheese Melt’ made with Emmental, Mozzerella and Cheddar cheese; ‘Breakfast Baguette’ and ‘BBQ Ribsteak’ made with seasoned pork rib steak served on a sesame seed roll.
Plus all of the products have a shelf life of 12 – 14 days which means they are ideal for the vending market.
Feasters has recently rebranded with a new gourmet menu-style packaging which communicates the breadth of the range and will ensure Feasters really stands out in vending machines.
Nicola O’ Dwyer, Marketing Manager for Feasters, explains why this is an important move for the brand: “Moving into the vending sector feels like a natural progression for Feasters as we are currently the fastest growing brand in the microwaveable snack market which is growing 14% year-on-year.
“We are confident that the new micropack with Microvent Technology will make our products even more appealing to consumers and offer a tastier alternative to traditional sandwiches and crisps.
“We feel the long shelf life will give buyers greater confidence when it comes to purchasing stock and we are expecting a lot of interest from UK vendors as we roll out across the country.
Nicola continues: “Feasters products are made with the best ingredients. Our burgers are made from 100% beef and have no additives, no fillers and no binders. Our bespoke flame grilled cooking methods ensure the meat is flavoured naturally. We don’t compromise on quality or taste – it’s all about good and ready food.”
If you’d like to try these products for yourself, come along to the Vendex show (Stand C8-10) on the 16th November 2010
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