Maynards, most famous for Wine Gums, has launched a new £2million multi-platform campaign that includes new character, Maynard the Moose.

To launch, Maynards will overtake commuter hotspots in the UK through a series of digital advert take-overs, followed by the 5-week TV campaign in which Maynard the moose ambushes people using his vast array of hypnosis techniques to ensure they give into their chewing urges.