Recently, Douwe Egberts launched a brand new range of premium instant coffee vending products for the education sector, giving consumers the same quality reassurance that they experience on a high street or at home. What’s more, the company has extended its Utz Certified Goodorigin brand, which now features as a high quality sustainable option in the new vending range. Caterers operating in educational institutions can now satisfy customer’s needs on both the quality and sustainability front.

Utz Certified, a global non-governmental organisation, is one of the leading programmes that supports sustainable coffee production. It operates a mainstream certification programme for sustainable coffee based on pillars of economic, social responsibility and protecting the local environment. The certification programme enables farmers to become better businessmen, enabling them to achieve a better price for their coffee. This is where the future of ethically sourced products lies, as educational institutions and consumers can trace their coffee to its origins and see the positive impact their choice of coffee has made in that area.

Olivier Kutz, Brand Manager at Douwe Egberts Coffee Systems UK, commented: “The recession has led to high street consumption habits ‘premiumising’ the vending sector – larger cup sizes, quality ingredients, branded paper cups to name a few, all command a higher cost and profit per vend. This is ultimately good for the vending market as it moves away from becoming over commoditised, putting added value back in the mix. What’s more, people are also increasingly concerned that the producers of their goods are getting a fair deal and schools, colleges and universities keen to promote a greener image are buying into the benefits of ethical and sustainable vending as a result.

“As a global company we have a responsibility to conduct business in a manner that supports the well being of people and of our planet. We take this responsibility seriously and our partnership with Utz Certified, as well as our investment in our own Douwe Egberts Foundation, demonstrates this belief and the way we do business. Through our partnership with Utz, we can provide clear and auditable evidence of the positive impact our purchases of sustainable coffee has had on coffee farming communities. With sustainability continuing to be high on the agenda for most companies, it is increasingly important to show the proof points of this commitment, rather than just a badge,” added Olivier Kutz.

The new range of freeze dried instant coffee products, includes Douwe Egberts Goodorigin, Douwe Egberts Pure Gold – the same blend that consumers already enjoy at home – Douwe Egberts Original and Douwe Egberts Decaf, all of which are available in 10 x 300 gram packs.

Further information can be found on www.douweegbertsprofessional.co.uk or by calling the company’s special Vendline on 0844 257 1070

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