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SUSO, one of the best selling soft drinks in secondary schools nationwide, is launching a new Sparkling Apple flavour to kick-start the 2010 Spring Term.
The innovative Sparkling Apple variant is entirely focused on the wants and needs of teenagers and will build on the sales momentum of the existing SUSO range, driving market share growth during a key back-to-school period.
Made with fruit juice, carbonation, a touch of lemon and water to deliver an extra burst of hydration and refreshment, SUSO Sparkling Apple not only delivers one of your five a day, but also meets all Government nutritional standards for drinks in schools.
SUSO is unashamedly a fizzy drink, but one that is healthier for everyone. Each 250ml can is portion controlled to deliver teens with the optimum serving size for their needs.
SUSO Chief Executive Officer, Sean Uprichard says: “Teens tell us they love the look and feel of SUSO – from the recyclable artistically-designed cans, to the refreshing taste – and that they are now looking for us to offer exciting new flavours.
“SUSO’s innovative Sparkling Apple is about offering teens our own take on the universally popular apple taste – but with an extra burst of refreshment.
“Initial feedback from teenagers tells us the Sparkling Apple variant is our best product yet, so we are expecting to see the new addition build on the huge SUSO success story in schools to date,” says Uprichard.
The launch of SUSO Sparkling Apple will be supported with a trade press and brand campaign and will be activated through the www.suso.co.uk website, which engages teens and encourages them to adopt the SUSO “NO CAN’T DO” attitude.
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