Visitors to the popular Lavazza stand were welcomed with an authentic Italian experience, underpinning the brand's heritage. The stand featured a stylish display of Lavazza's state of the art machines for the vending market, from manual and table top to freestanding, as well its exceptional Blue Capsule System. As a leading player in the industry with innovative OCS and vending solutions, Lavazza was the only company at AVEX to exclusively showcase capsule technology and not coffee beans, offering Lavazza distributors a clear and consistence point of difference over competitors.

Making their debut at the exhibition was the new Lavazza LB 2300 and BRIO machine. A reinterpretation of the popular LB 2200, the LB 2300 will be launched at the beginning of 2010. Also a hit with visitors was the latest edition to Lavazza's range of table top machines, the new BRIO which has been designed for larger working environments.

With over 100 years experience and as the No 1 brand in the UK roast and ground coffee market, Lavazza offered visitors advice on and demonstrations of the best office catering and vending solution for their business.

Silvio Zaccareo, Lavazza's OCS & Vending Sales and Marketing Manager says, "Our stand was an extremely popular stop for visitors to this year's AVEX exhibition, and I'd like to thank everyone who joined us for an authentic Italian cup of espresso. The AVEX exhibition is a key event in the calendar for us, and this year we were able to fully showcase our extensive range of innovative products, including our new launches. From the positive response we received at AVEX 2009, we're looking forward to a successful 12 months."

For more information on the Lavazza range email: info@lavazza-coffee.co.uk  or visit www.lavazza-coffee.co.uk

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