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Selecta understands the importance of offering consumers great coffee and choice. With their passion for coffee, fresh ideas and knowledge of consumers' expectations, Selecta created miofino, a high quality, great tasting range of coffee with innovative delivery for the ultimate coffee experience. Once you've tried it, miofino will change the way you perceive coffee from vending machines.
Bringing great coffee to your workplace
With 47% of people visiting coffee shops at least once a month, consumers have developed a taste and desire for premium coffees1. miofino offers the high street coffee experience bringing premium great tasting coffee to your workplace. Available in a delicious range of instant, roast & ground and bean variants consumers can enjoy their favourite coffees, from cappuccinos and mochas to espressos and lattes. In addition Selecta offers an ethical choice with Fairtrade blends of miofino and for those of you that like to watch your caffeine, miofino is also available in a decaffeinated blend for you to enjoy.
Quality taste with skimmed milk
To complement Selecta's great tasting coffee all miofino comes with 100% skimmed milk2 that's virtually fat free! With 85% of coffee drank in the UK served with milk1 Selecta offers what consumers want, a healthier alternative to the high in fat industry standard whitener products. In a recent trial 94% of consumers gave miofino the thumbs up due to its great taste and product choice3. For consumers that are not big fans of coffee you'll be pleased to know that Selecta's skimmed milk also makes tea taste great, just like you make it at home.
Jonathan Barr, Sales & Marketing Director, Selecta UK, "Our recipe for success begins with sourcing the freshest ingredients, developing great recipes and delivering them in innovative ways to offer fresh vending solutions for our clients and consumers, supported by 24/7 service. We go that extra mile to ensure that our clients and consumers enjoy their vending experience."
A Grande impression
miofino is delivered through a range of table top or freestanding machines that are calibrated to the perfect settings for the highest quality, taste and experience. Selecta's latest retail offer, the Grande Milano, vends a bigger 12oz cup of bean-to-cup coffee with sip lid to offer consumers that high street coffee experience.
To find out how Selecta can bring coffee culture to your workplace call 0121 748 9620, email sales@uk.selecta.com or visit www.selecta.co.uk and click on the miofino banner.
1 Source: Allegra Strategies - UK Coffee Shop Market October 2008
2 Made from 100% skimmed milk powder.
3 Foster Wheeler Consumer Case Study with 241 consumers - Nov 2008
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