Vending International
Selecta launches new coffee brand miofino
Selecta, Europe's largest vending services operator, brings a fresh approach to vending with the launch of their great new coffee brand miofino.
Published:  11 May, 2009

Selecta understands the importance of offering consumers great coffee and choice. With their passion for coffee, fresh ideas and knowledge of consumers' expectations, Selecta created miofino, a high quality, great tasting range of coffee with innovative delivery for the ultimate coffee experience. Once you've tried it, miofino will change the way you perceive coffee from vending machines.

Bringing great coffee to your workplace

With 47% of people visiting coffee shops at least once a month, consumers have developed a taste and desire for premium coffees1. miofino offers the high street coffee experience bringing premium great tasting coffee to your workplace. Available in a delicious range of instant, roast & ground and bean variants consumers can enjoy their favourite coffees, from cappuccinos and mochas to espressos and lattes. In addition Selecta offers an ethical choice with Fairtrade blends of miofino and for those of you that like to watch your caffeine, miofino is also available in a decaffeinated blend for you to enjoy.

Quality taste with skimmed milk

To complement Selecta's great tasting coffee all miofino comes with 100% skimmed milk2 that's virtually fat free! With 85% of coffee drank in the UK served with milk1 Selecta offers what consumers want, a healthier alternative to the high in fat industry standard whitener products. In a recent trial 94% of consumers gave miofino the thumbs up due to its great taste and product choice3. For consumers that are not big fans of coffee you'll be pleased to know that Selecta's skimmed milk also makes tea taste great, just like you make it at home.

Jonathan Barr, Sales & Marketing Director, Selecta UK, "Our recipe for success begins with sourcing the freshest ingredients, developing great recipes and delivering them in innovative ways to offer fresh vending solutions for our clients and consumers, supported by 24/7 service. We go that extra mile to ensure that our clients and consumers enjoy their vending experience."

 A Grande impression






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