It's not new and it's not rocket science. Coffee machines, whether they be the traditional floor-standing variety or the latest super-trendy table-top examples, stand or fall on the quality of the beverages they produce. Choice is great, but quality rules!
Equally, it does not take a degree in catering, or whatever, to understand that what comes out of a vending machine or dispenser has a very definite bearing on what goes in!
This is not new thinking - for example, it goes back to the days when Nescafé Gold Blend dared to enter (and subsequently conquer) the vending arena - perhaps at an enhanced cost to the consumer. You get what you pay for - and it is never truer than in vending!
So whatever the vending aspect - machine, ingredient or service - it is still a case of ‘rubbish in, rubbish out.
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Would you buy your vending machines and equipment from the world-wide-web?
