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Amidst recent publicity surrounding the environmental damage caused by transporting bottled water round the country, comes a new product idea from John Artis that is both environmentally sound and presents an added value opportunity. Indro is a stylish, refillable water bottle with a blue wired cap that looks extremely elegant and may readily be overprinted with a name and logo.
Indro represents an alternative approach to providing water that can be more profitable than bottled mineral waters while, at the same time, promoting the venue rather than a particular brand of water. While it may be used with untreated mains tap water, most establishments will find it preferable to fit an in-line water filter to remove off-tastes and odours.
A litre of water filtered in this way on the premises frequently costs a fraction of a penny compared with branded bottled waters. It enables sites to serve filtered water at a lower price than branded mineral waters and make a larger margin. Indro bottles are completely re-usable and dishwasher-proof.
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