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The Chairman of Zenith International, Richard Hall, raised an interesting issue recently when he commented on our usage of ‘virtual' water and cited some little known facts in relation to the amount of water it takes to produce some popular items*:
Add this to the fact that more than 75 per cent of bottled water drunk in the UK is sourced from UK producers**, such as Abbey Well Natural Mineral Water, and the bottled water argument now has a completely different angle, doesn't it? It is about consumer choice and whether or not you prefer the taste of naturally filtered, completely additive-free water, which has been bottled at source or tap water.
The concept of tap water may initially appeal to those concerned with the impact on the environment but Abbey Well Natural Mineral Water is British, bottled at source, which fell as rain or snow, long before the age of pollution. The reason it has such a clean taste is because every drop has been naturally filtered through 315 million year old white sandstone, for at least 3,000 years. Natural Mineral Water must come from an identified and protected source and is guaranteed to be consistent in composition and naturally wholesome, without any treatment. Natural Mineral Water status is only granted to waters that can demonstrate they are free from pollution and have a characteristic, stable composition.
*Source: Bottled Water Reporter, Feb/Mar 2008
** Source: British Soft Drinks Association, July 2008
Would you buy your vending machines and equipment from the world-wide-web?