Vending International
Genesis B2C - CMS turn it on again!
Published:  20 October, 2008

The stylish Genesis B2C bean to cup and fresh brew machine from Crane Merchandising Systems (CMS) is proving to be a hit in the growing table top vending sector.

The recently launched Genesis B2C utilises a compact teapot brewer as well as the unique Co-Ex brewer®. The bean to cup specification allows the consumer to savour the aroma and full flavour of coffee brewed from the bean. The result is a superior bean to cup, freshbrew coffee and freshbrew tea - all from the same machine.

Offering flexibility and product choice for the customer, the Genesis B2C and fresh brew tea machine is versatile enough to accommodate the busiest of locations, while at the same time compact enough to allow maximum space saving.

Marketing Director at CMS, Karin Sadler, explains the concept behind the machine in more detail: "One of the key factors behind the rationale for the Genesis B2C and fresh brew tea machine was the clear customer need to provide an all-in-one solution for consumers to enjoy full-flavoured quality beverages while being small enough to suit a wide variety of locations including the workplace, catering and in public areas such as hotels and conferences.

Karin adds: "At CMS we are constantly seeking to provide solutions where there might be a gap in the marketplace - and we are really pleased with the result".

The Genesis B2C and fresh brew tea machine is available in a variety of colour and graphic options and includes a SureVendTM product delivery system fitted as standard.

http://www.cranems.co.uk/






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