The drink is a first response in the field of healthier hot beverages. Van Houten® Choco Less Sugar gently mixes the pleasure and indulgence images to a healthier drink alternative. The launch is supported by a visual clearly showing the cocoa content on the label together with the reduction in sugar content.

Exciting news about this product appears in our feature in this issue on Vending in Education.

Van Houten® Hot Chocolate

This was destined to be a big hit with the UK vending market. A ready mixed instant drink it is smooth and creamy and topped with an excellent foam. Available in 1kg bags for vending (and cartons of 10 bags) Van Houten® Hot Chocolate drink is a quality choice for a hot beverage machine.

Barry Callebaut which produces the brand is proud of its reputation as the best chocolate beverage brand in Europe, and recognises that local taste will inevitably differ across such a diverse cultural expanse. To meet those subtle differences Van Houten® Hot Chocolate drink has been extensively tested by in-house panels and in the market itself. UK National Account Manager Martyn Herriott says: "We believe that the UK taste profile for hot chocolate is distinct enough to produce a dedicated blend. The Van Houten® brand lends itself perfectly to deliver its high quality reputation with a UK slant for consumers to really enjoy. With our experience in producing outstanding chocolate you can rely on the highest consideration for producing hot chocolate drinks for vending".

Van Houten® Hot Chocolate drink is produced in a Barry Callebaut ISO 9001: 2000 certified factory with up to date production facilities ensuring high quality and cost competitiveness.

With the strength of 180 years of tradition and quality behind it Van Houten® has plenty to celebrate. Trade Marketer Melissa Weiskopf explains: "Managing a thriving brand requires dedicated stewardship and passion. The Van Houten® brand has stood the great test of time. Celebrating 180 successful years is a credit to all those committed to consistently delivering high quality and maintaining a close relationship with consumer tastes and demands through vision and innovation."

In the workplace hot chocolate drinks enjoy increasing popularity as a break time boost as well as an indulgence, and consumers are happy to drink it throughout the day enticed by high quality selections. Ensuring that hot chocolate is readily available is essential to maximise vending sales. Martyn concludes: "Our focus on high-end chocolate drinks will allow operators the opportunity to deliver exactly what the consumer wants and with a thoroughly researched UK taste that's satisfaction guaranteed for consumer and operator."

Van Houten® Fairtrade Choco Drink

Van Houten® also offers Fairtrade Choco, with a smooth and full-bodied taste, specifically for vending machines so that operators can respond to the growing demand for fair-trade products. It is made with a blend of Fairtrade and organic cocoa and supplied in 1kg bags.

Van Houten® Fairtrade Choco carries the Fairtrade logo which guarantees that it meets international Fairtrade Standards. Melissa explains: "Demand is still growing for Fairtrade products and Fairtrade Choco is a genuine response to those consumers who have ethical and environmental concerns as well as providing that quality taste and indulgence required by chocolate drinkers."

*http://www.fairtrade.net/

http://www.barry-callebaut.com/

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