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Cocodirect Instant Hot Chocolate is one of the first Fairtrade vending chocolates available in the UK. Smooth and creamy, it is made with non-hydrogenated vegetable oil and is free from the controversial trans fats. Containing 15 per cent cocoa solids Cocodirect Instant Hot Chocolate is available in 1kg pillow packs and 23g sachets and is quick to prepare with just hot water.
Guy McBride, Commercial Manager for Foodservice, Cafédirect, explained: "Our foodservice customers have been requesting an instant hot chocolate and we are delighted to now be able to offer a full beverage solution of coffees, teas and hot chocolates."
The cocoa in Cocodirect comes from the Dominican Republic. Eusebio Bellen, from the Conacado Organisation says: "With the Fairtrade certification, not only do we as growers receive direct benefits, but the community also benefits as a whole."
Guy McBride added: "We have identified a gap in the market and Cocodirect Instant Hot Chocolate fulfils an opportunity for a more indulgent offering and at the same time can be enjoyed in the knowledge that it's helping to improve the quality of lives of cocoa growers and their communities".
For an ethical vending presence, Cafédirect supplies free fascias for dispense and counter top machines. There are striking illuminated panels as well as free posters, tent cards, loyalty cards, tabletop cards and stickers for windows allowing outlets to be more adventurous and provide a significant point of difference to competitors.
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