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Running out of inspiration or is it just coincidence? I was intrigued to see that the phrase ‘Thirsty for Change' has been adopted by two quite different giant organisations - Mars Drinks in the UK and PUR Water Filtration in the US (part of Procter & Gamble).
The Mars version is a sustainability programme, to help businesses achieve environmental targets and become more sustainable, while the PUR one (supported by former super-model Cindy Crawford) is for a reusable bottle, aimed at encouraging families to drink more filtered water.
Accepting that that there can no longer be legal implications, does it mean that nobody does their homework any longer, or that there is now a shortage of good, creative wordsmiths that can come with novel approaches?
So near but ... I understand that, in the lucrative world of water coolers, while the two ‘sides' - bottled water coolers and point of use coolers - are moving closer together, they're not quite there yet.
The two leading trade associations (British Water Cooler Association and European Point-of-use Drinking Water Association), which have been considering the feasibility of forming a single UK industry organisation, have come to the conclusion that the time is not yet right - the main reason, apparently, being the difficulty in reaching an agreement on a joint Code of Advertising and Conduct.
Eating in schools recently hit the headlines (again) when evidence was published that some 41 per cent of pupils were not eating in their school canteens - and that the number of secondary school children using their on-site catering facilities has plunged by around 400,000, said to be barely a third, preferring the temptations of the local fast food establishments.
Why? Perish the thought, but despite the wisdom of Jamie Oliver and a larder-full of nutritional ‘luvvies', perhaps they don't like the ‘new' alternatives! Of course, the minority of brainless parents who ‘fed' their darlings with good wholesome junk food through the school railings did nothing to move things forward, but isn't there a case for plotting a middle course? Some nutritional food and some perhaps less so. Who knows, some cross fertilisation might just take place.
The other answer - not new by any means, but being offered as such by Kevin Brennan, Children's Minister - is to ban pupils below the sixth form from leaving school premises at lunchtime. Now, while I accept that when I was in school Shakespeare was regarded as a modernist, we were not allowed ‘out' at all. In these days of manic health and safety, I‘m surprised that the same restriction does not still apply.
I am indebted to Simply Drinks' website for the information that sprinkling used coffee grounds around the base of garden plants stops snails and slugs from attacking them. Furthermore, a mixture of coffee grounds and sugar fed to indoor plants and watered regularly will revive leaves that have turned yellow.
Would you buy your vending machines and equipment from the world-wide-web?