Snacking and vending are, of course, synonymous. Over two years ago, Wholesnax (Natural Products) developed a healthy-eating range, packed in small, 60gram bags, at a then selling price of 50p. The product was high quality, specifically designed to assist in lowering cholesterol, eliminate salt and sugar, contribute towards five-a-day fruit consumption and reduce fats in the diet.

We exhibited at Nivex in Manchester and were delighted by the very positive response to the new range and excited by the good leads taken.  Our subsequent follow-up to those leads and enquiries, however, resulted in rather dashed hopes, as the numerous orders we were hoping for were not forthcoming.

We then mailed all AVS operators, offering samples and a special introductory offer, and the response was very poor.  So we tried again, exhibiting in London, and met with a very similar positive reaction, but operators would not commit to an order.

The ‘healthy eating' revolution has not been taken-up by the vast majority of operators who still fill their machines with crisps, sweets and chocolate. The only acknowledgement of ‘healthy' is where operators now include plain/flavoured water. Vending machines in leisure centres, gymnasiums and swimming pools have very little healthy eating, if any. Operators need to be aware of the government's changed attitude and the changes coming to the snacking market and be prepared - not surprised and left behind.

Ever optimistic, we have just launched an enhanced small bag range of 12 products with a redesigned bag and logo, same size 60gram but two years later now selling at 70p.

The redesigned bags and new products have been requested by the Food Service Sector which is very keen.

We do not anticipate any response from the vending industry.

Laurence Kahn, Wholesnax Natural Products

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