Caprimo Café Caramel provides a new afternoon taste experience for the all day coffee drinker, a stylish alternative for tea drinkers or simply a pleasurable option to add to a hot dink menu. The smooth and creamy caramel taste is said to ensure that the product will be appreciated by a wide range of drinkers of all ages. Young adults, in particular, are actively seeking flavoured beverage alternatives, encouraged by coffee shop culture, to explore new options. Now they can enjoy the same taste experience from vending machines.

Café Caramel has been developed as an extension of the Caprimo® flavoured cappuccino range joining Café Latté, Café Noisette and Café Vanille to harmonize with the original market-leading Caprimo Cappuccino, claimed to be the preferred ready mixed instant cappuccino in Europe.

As a major supplier of hot instant drinks for more than 30 years, the Caprimo range is characterized by consumer-adapted taste, consistent quality and stable operating functionality. Café Caramel introduces the taste of caramel, popular worldwide in a variety of forms. Its mouth-watering smell and appealing creaminess lends itself perfectly to cappuccino style creating a luscious and satisfying hot beverage.

Brand Manager Melissa Weiskopf comments: "Caprimo® Café Caramel is a logical extension to the Caprimo flavoured cappuccino range. Not only does it meet the increasing demand for new cappuccino tastes but it provides the popular smooth and creamy taste of caramel that anyone can identify with luxury and indulgence. As a Caprimo flavoured cappuccino it naturally enjoys the characteristics of the range which include high quality ingredients, consistency and operational functionality, not to mention great taste."

To support operators, a range of point-of-sale material, including machine labels, stickers and posters, is available to promote Caprimo® Café Caramel and attract consumers.

http://www.caprimo.com/

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