Vending International
High on the agenda
Published:  10 July, 2008

With companies keen to act responsibly and adopt the trend towards a more ethical approach to business, corporate social responsibility (CSR) is high on the agenda. Offering Cafédirect is one simple first step to communicating ethical values to employees (free branding is available for a variety of dispensing and freestanding hot beverage and vending machines).

"Whatever the size of your company Cafédirect can tailor a solution to your vending needs." says Guy McBride, Foodservice Commercial Manager. "Our whole-bean espresso coffee can be used in both bean-to-cup and traditional espresso machines. We also offer Ground and Instant Coffee, along with Teadirect Loose Leaf Vending Tea and tea envelopes which can be situated next to vending machines to give employees a wider choice."

Speciality teas and coffees are also of particular interest to customers who often trial new flavours and blends when out of home. As customers are becoming more and more discerning and are demanding rich and stimulating tastes, the focus on quality, taste and choice has never been greater. Cafédirect has responded to this trend by launching it's first speciality tea - Teadirect Earl Grey - a delicately scented Ceylon tea, organically cultivated in pure soils on smallholder farms in the Sri Lankan mountains.

"Light golden in appearance with a mellow, balanced flavour, the tea is a lighter alternative to standard tea, is perfect for a mid-morning or afternoon cuppa and makes an exciting addition to any vending range," adds Guy.

Newly launched, as a result of customer demand, is smooth and creamy Cocodirect Instant Hot Chocolate. It is the latest addition to the Cafédirect range and contains 15 per cent cocoa solids. Available in 1kg vending packs Cocodirect Instant Hot Chocolate is the first Fairtrade vending chocolate available in the UK market free from the controversial trans fats.

Cafédirect offers a wide range of vending products and is continually raising the bar on taste as well as ethics. Cafédirect's unique and direct working relationship with experienced and dedicated growers ensures that only the very best tasting teas, coffees and hot chocolates are produced. Concluded Guy: "Our growers are at the heart of our business and together we share a passion for producing the best quality. On average 60 per cent of Cafédirect's profits are channeled into growers' businesses, allowing them to build a better future for their communities."

http://www.cafedirect.co.uk/






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