The range appeals to health conscious consumers not just because of its great taste, but also because it offers a substantial snack that is low in fat, high in protein and comes in a wide range of pack formats and sizes.

"By stocking Jack Link's, businesses can benefit from fast-growing consumer demand for new, healthier snacking options that enable people to enjoy their favourite foods in convenient formats," claims Michael Ollerup, Jack Link's Managing Director.

Jack Link's enables businesses to meet the demand for healthier snacking alternatives and still generate high margin returns from a premium range of quality, ready to eat meat snacks.

In 2008 a wider choice of new and exciting product launches will accelerate growth of the range, and of the UK meat snacks category, and introduce innovative product combinations that are unavailable in the UK currently.

The new product development programme will be supported with a high profile advertising and public relations campaign, to introduce many more consumers to the UK's largest and most widely available range of meat snacks.

Jack Link's current product range comprises four 25g and 100g beef jerky variants - original, peppered, teriyaki and sweet and hot and three flavours of beef steak nuggets in 25g and 100g packs in original, peppered, and teriyaki.

The UK's first ready to eat Steak Bar from Jack Link's adds added choice to the growing meat snacks category. The 25g bar is available in three flavours - BBQ, teriyaki and peppered and offers consumers another convenient and healthy snacking option.

http://www.jacklinks.co.uk/

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