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Aimia Foods has launched a new range of Slazenger S1 hypotonic sports drinks, which help the body replace lost salts and fluids faster than isotonic sports drinks. Formulated to aid both physical and mental performance, the drinks - in orange and mixed berry flavours - deliver excellent cash margins for vending operators, wholesalers and retailers through their competitive cost price and premium packaging.
With no artificial colours or flavours, the new hypotonic Slazenger S1 drinks are in a category that is growing by 15 per cent year on year. Sports drinks are not only being purchased by athletes, but by consumers looking for functional drinks with great flavours and benefits.
Neal Haworth, soft drinks category marketing manager at Aimia Foods, says: "Slazenger S1 sports drinks are a real breakthrough for the sector. We believe the combination of a strong brand, superior product functionality and profit opportunity for our customers, plus the interest already generated, will make S1 a success."
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