Healthy profits from healthy eating

Published: 17 April, 2008

AVS ‘Equipment Supplier of the Year' Westomatic is reinforcing the concept of healthy vending with its ‘EatSmart' machine which promotes the benefits of a balanced diet through high-impact graphics incorporating the BDA's ‘Balance of Good Health' chart. Whilst the machine is seen in many educational establishments throughout the UK, its unique design is proving to have wider appeal with locations such as offices, leisure centres and hospitals taking interest.

Mark Rhodes, Marketing Manager at Westomatic explained: "According to the Department of Health, around 18 million days a year are lost due to obesity-related health problems and employers are undeniably becoming more health conscious on behalf of their employees; recognising that healthy eating and hydration often lead to better performance and higher staff morale. Employees are also choosing better eating habits at work and suppliers simply can't afford to ignore this demand".

Westomatic's high capacity EatSmart machine has two temperature zones and a large, well-illuminated glass-front, acting as the shop window. Its easy-fill trays are ideal for increasingly popular choices such as smoothies, juices, dried fruit and low-fat nutritional bars, and an additional confectionery tray can be slotted-in for increased capacity. Conversion trays are also available for fresh products such sandwiches, baguettes and wraps.

Westomatic has ventured further in to the ‘well-being' market, believing hydration is a key factor for employers to consider. The Azure water dispenser, which banks perfectly with the EatSmart machine, offers stylish graphics and an unlimited supply of UV filtered still, carbonated and optional Del-Monte flavoured water at the touch of a button.

http://www.westomatic.com/

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