The industry’s prestigious 2007 Cooler & Vending Awards recognise innovation in vending machines and products, and reward those companies who have clearly demonstrated this across several different categories.

Aimia’s Milfresh HVO-free Whitener was awarded first place in the ‘Best Health Marketing Initiative’ category with third place given to its Milfresh Superior Granulated Skimmed Milk product. Milfresh HVO-free Whitener also received third place in the ‘Best New Vending Product’ category.

As consumers become increasingly health conscious and influence market trends, it’s essential for operators to be able to offer alternative healthier drink options that don’t compromise on taste.

Commenting on the awards, Martin Armitt, marketing controller for Aimia Foods said, “The vending industry is beginning to wake up to the issues surrounding the use of Trans Fatty Acids (TFA) in vending ingredients. We believe we are the first in the vending industry to respond by taking the lead in addressing consumer demand for higher quality healthier drinks. Our progressive stand towards developing HVO-free products allows us not only to support operators with training and information, but also ensure our products deliver superior quality tasting beverages which enhance the overall consumer experience.”

Milfresh HVO-free Whitener and Milfresh Superior Granulated Skimmed Milk are part of a comprehensive range of healthier vending ingredients available to suit the needs of different customers. Both products are exclusively available from Aimia Foods.

For further information about Aimia Foods, visit www.aimiafoods.com

Printer friendly version

Email this article to a friend

Bookmark this

---