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The trend towards increasingly hectic lifestyles, combined with a greater consumer awareness of healthy and functional products, is driving new opportunities for increased sales from energy and sports drinks.
The Slazenger Hypotonic Sports Drink range from Aimia Foods is designed to enable the human body to hydrate more effectively than water and isotonic drinks.
The formulation is founded on the human body’s natural ability to absorb liquids and nutrition. This allows Slazenger Hypotonic Sports Drink to re-hydrate more effectively before, during and after exercise - 40% better than isotonic drinks, and 73% better than water.
Slazenger Hypotonic Sport Drink features a competitive unit price and is available in a 500ml sport cap PET bottle in two varieties: Orange Kick and Berry Hit. It contains no aspartame, artificial sweeteners or preservatives, and includes natural flavourings and a balanced amount for carbohydrates to ensure maximum recovery from dehydration.
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