Mars UK holds a 28% share of the chocolate market and throughout 2007 was the only major confectionery manufacturer in growth with a +1.4% share point gain.

Mars' policy of investing in fewer, but bigger and better promotional activities has been very successful in driving incremental sales.

Phenomenal - Mars Planets

As market leader of the Bitesize category Mars invested heavily in the category throughout 2007. The launch of MARS PLANETS has been phenomenally successful and is the biggest singles launch in the past three years. MARS PLANETS has generated over £15 million worth of incremental sales to the Bitesize category since its launch.

Star performer - Galaxy

GALAXY continues to be the star performer within the Block market and is growing ahead of the Block market up 19% (The market is growing at 3.8%). The brand was further strengthened in 2007 with a £5.7 million marketing investment, its largest in four years. A TV campaign urged consumers to ‘fall in love again' with a new shape designed to melt more smoothly. 

• The introduction of GALAXY Smooth Dark was the brand's first move into the booming dark chocolate market. 
• GALAXY Roasted & Caramelised Hazelnuts and GALAXY Raisin, Almond & Hazelnut, replaced Hazelnut and Raisin & Hazelnut large blocks. 
• Mars also introduced GALAXY Mistletoe Kisses for women looking for a little extra self indulgence at Christmas. 
• The premium limited edition product comprised three GALAXY chocolate pieces with a luxurious mousse and caramel centre, presented in festive display packaging.
• The new launch benefited from a heavy-weight £1 million television advertising campaign throughout November 2007.