KLIX® conducted an in-depth research project into sustainability with Harris Interactive. This research demonstrated that consumers are becoming increasingly environmentally aware, put mounting pressure on their employers, and rate recycling as top of the agenda. It also discovered that consumers desire products that have minimal environmental impact, making it easy for them to ‘do their bit'. 

KLIX® identified a number of corporate and social responsibility measures most important to consumers when it comes to product purchase decisions. Recycling was the single most important factor, followed by the amount of packaging and working conditions at source. However, respondents were not prepared to compromise on taste, freshness and quality when purchasing a product.

Initially paper cups were rated as the most sustainable drinks solution but in reality, most paper cups aren't recyclable. Plastic cups, as used in KLIX® drinks systems, are completely recyclable and KLIX® marks its cups with the recognised recycling symbol. KLIX® also optimizes material usage so that its cups use as little material as possible whilst maintaining their high quality.

"Our business goes beyond commercial targets to acknowledge our role in economic, environmental and social terms," explains Richard Marris, UK  Market Director. "These latest consumer insights reinforce the importance of this approach and strengthen our commitment to providing customers with high quality products that are produced in ways that minimise our environmental impact."

As well as the ongoing presence of an effective environmental management system (EMS) that closely monitors the company's environmental performance and carbon footprint, KLIX® has also launched a number of green initiatives as part of its ‘Brighter Tomorrow' programme, that support the research findings. These include the Save a Cup scheme; the WEEE Directive; Fairtrade; Landfill reduction; and Packaging reduction.

For more information visit http://www.brightertomorrow.info/.

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