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BT has been buying Fairtrade products for around 8 years, but until now, coffee was always an option with other non-Fairtrade brands available. Rosemary Hough of BT said: "With the improvements in quality and consistency we considered it the right time to move all of our Coffee sold in BT Cafes to a Fairtrade bean.
The change of coffee suppliers supports growing consumer interest in ensuring third world producers receive a fair price for their products." She added: "BT has supported the Fairtrade philosophy by buying a range of Fairtrade products. Fairtrade producers receive a minimum price that covers the cost of sustainable production and an extra premium that is invested in social or economic development projects."
BT highlighted this commitment to Fairtrade by hosting a launch event as part of the Fairtrade at Work campaign - www.fairtradeatwork.org.uk. When asked, BT said the switch has been a positive move and that they had experienced a good deal of interest in the difference that the move to over 3 million cups of coffee annual now sold as Fairtrade would make. BT commented that they felt inspired by the difference buying Fairtrade makes to communities in the developing world.
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