The vending market has recently seen a "sizeable increase" in demand for ethical vending products2. Cafédirect, which represents 31% of the UK Fairtrade hot beverage sector3, is experiencing fast growth, which reflects this trend.

As the choice in hot beverages available on the high street grows and the standard improves, end users of vending systems are looking for hot drinks that are not only comparable but exceed expectations in terms of quality and taste.

Research carried out by Cafédirect has revealed that consumers are most influenced by taste4. In addition consumers want to know more about the provenance of what they are buying and seek the reassurance that their food is not being produced to the detriment of either the growers or the land. 

Cafédirect's unique and direct working relationship with experienced and dedicated growers ensures that only the very best tasting hot beverages are produced. "Our growers are at the heart of our business," says Scott Coles, Head of Sales, Cafédirect, "and together we share a passion for producing the best quality coffees, teas and chocolate drinks." 

For enquiries about stocking Cafédirect, please call 0207 490 9520 to speak to a member of the Foodservice Team. Visit: www.cafedirect.co.uk

Sources:  1 The Fairtrade Foundation 2006; 2 Mintel,Vending, Leisure Intelligence June 2007; 3 AC Nielsen w/e 1st Dec 2007; 4 Shopper Research - Sept 2007

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