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KLIX® has further strengthened its branded drinks portfolio with the launch of a delicious new Fairtrade tea. Teadirect Fairtrade tea, provided by top Fairtrade brand Cafédirect, has been launched by KLIX in response to increasing consumer demands for socially responsible drinks in the workplace.
Teadirect is the number one Fairtrade tea in the UK and is made from a blend of the finest teas from the African highlands of Kenya, Tanzania and Uganda. The leaves are grown in ideal climates and are handpicked, cut and dried for unbeatable quality and taste appeal.
KLIX serves the tea in a real teabag, ensuring that consumers can enjoy the superb quality that has lead to Teadirect outranking many of its mainstream competitors in independent taste tests.
Richard Marris, UK Market Director said: "More and more people want to know that disadvantaged producers in the developing world are getting a better deal. In addition, many organisations including local authorities, universities and schools, now require Fairtrade drinks in their vending machines as part of their corporate social responsibility policy."
"The introduction of Teadirect means that KLIX can offer excellent drinks that you can also feel good about as well as provide a way for companies to support Fairtrade simply by choosing Teadirect."
To experience the bright, refreshing Teadirect Fairtrade tea for yourself, call (0800 707 6585) or visit http://www.klix.com/.
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