Douwe Egberts Good Origin - The Future of Good Coffee

Published: 07 February, 2008

The UK consumers' taste for quality coffee and the coffee shop experience shows no sign of fading as the number of branded high street coffee shops in the UK has just reached the 3,000 mark and is expected to double in the future. Consumers are looking for a little luxury, every day by treating themselves to more premium drinks. They are increasingly prepared to pay more for quality and speciality products, but also for ethical products such as Douwe Egberts Good Origin 100% Utz Certified coffee.

Sustainability and provenance have become a pre-requisite for today's consumer. In response to this emerging trend, Douwe Egberts has introduced Good Origin, a 100% sustainably produced coffee suitable for all types of equipment solutions. Good Origin coffee is Utz Certified, a global non-governmental organisation, which guarantees that the coffee produced was made with respect of the living conditions of coffee farmers and the natural environment in that area. This is great news for coffee farmers, as Utz Certified offers farmers the opportunity to demand a better price for their coffee. This in return allows them to invest in better methods of production and helps to improve the standard of living for coffee farming communities.

What's more, Good Origin is 100% traceable from farm to cup (this unique tracking system is the first to be introduced in the UK), allowing each cup to be traced back to the farm and country it originated from. Good Origin fits in perfectly with meeting this requirement since consumers are becoming increasing more conscious of where their food comes from. Douwe Egberts remains committed to a move to 100% sustainability for all coffee sourcing and production.

Contact Douwe Egberts on tel: 0845 271 1818.

Printer friendly version

Email this article to a friend

Bookmark this