A winning ‘formula'
Published: 20 January, 2008
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On-cup vending initiatives, bundles and other offers are a great way to instil a feel good factor amongst staff and visitors, as well as increase revenue in those organisations where vended beverages are purchased.
Martin Lines, Marketing Director, Nestlé Foodservices confirms: "A recent on-cup vending promotion for example, has driven coffee consumption by 15% at Brighton-based BUPA International."
Consumers are still in with a chance to win tickets of a lifetime to the Grand National at Aintree, Rugby International and a Cricket Test Match. Tel: 0800 745845 for further information.
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